About us
The RoomHawk Mission:
Travel Smarter, Save More
At RoomHawk, we believe travel should be smarter, simpler, and more affordable.
Our mission is to empower travellers to make significant, post-booking savings (an average of 5-30%) on hotel rooms. By making the rebooking process effortless, we free up your money so you can sleep better, eat better, and truly enjoy more at your next destination.
RoomHawk is not just another booking site—it is the smart hotel price tracking app built by seasoned travellers to solve the pain of dynamic pricing.
The Idea That Sparked RoomHawk:
A Co-Founder's Insight
RoomHawk was born out of a simple but powerful insight and the determination of two co-founders to solve a common, costly problem faced by travellers everywhere.
The Problem: Manual Rebooking
The idea originated with Ian Dollamore, a leading UK architect and founder of the renowned design and planning studio, DOLL & Co. As a frequent traveller to London, Ian often booked hotel rooms with flexible cancellation policies. One day, he realised that by manually tracking price drops, cancelling, and rebooking his reservations, he could save hundreds of pounds a month.
While the savings were substantial, the process was time-consuming, frustrating, and impractical for most people. Ian thought, “There must be a better, automated way to secure the best rate after the initial booking.”
The Solution: A Partnership in Tech
Unable to find an app that streamlined this necessary process, Ian reached out to his friend and colleague, Samuel Olsson, an experienced app product and marketing specialist.
After extensive research, they discovered a critical gap: while many platforms help users compare initial prices, none focused on automatically tracking price drops after a booking was made.
Seeing a clear opportunity to make travel fairer and more accessible, Ian and Samuel combined Ian's direct experience as a high-volume corporate traveller with Samuel's expertise in developing scalable price drop notification systems to create RoomHawk.
How RoomHawk Solved Dynamic Hotel Pricing
RoomHawk is the simple yet powerful tool designed to help you secure the lowest possible price on a hotel room, even after you've already booked. We are a hotel rebooking service that works seamlessly in the background, transforming the complex, manual process into three effortless steps:
Our Vision: Commitment to Fair Pricing
Our vision is simple: to be the most trusted hotel price tracking app for travellers globally.
We are dedicated to combating the complexity of dynamic hotel pricing by providing full transparency and the tools you need to fight back. By focusing on helping users monitor existing bookings, RoomHawk ensures you always get the best value, solidifying our reputation as one of the best hotel price monitoring services available.
RoomHawk matters because we simplify the hardest part of finding a great deal: the post-booking price fluctuation. It's not just about saving money; it's about making travel more enjoyable and accessible for everyone.
Product precision. Growth execution.
RoomHawk was built by two founders who approach the same problem from different angles. Ian leads Product, ensuring the platform solves a real and recurring pain for travellers. Samuel leads Growth, ensuring the product reaches and resonates with the right audience at scale.
Together, we combine practical experience in travel, architecture, technology, and performance marketing to build a smarter way to book hotels.
Ian Dollamore
Co-Founder, Head of Product
Ian is the original force behind RoomHawk's idea. As a frequent business traveller and creative leader in architecture, he experienced first-hand how frustrating and inefficient hotel pricing can be.
With more than 15 years of experience designing and delivering complex projects through Urban Infill and DOLL & Co., Ian brings deep expertise in user experience, problem solving, and real-world systems thinking. He understands how people move through spaces, make decisions, and value transparency.
At RoomHawk, Ian leads Product. He focuses on:
- Defining the core user journey - Ensuring price tracking is accurate and reliable - Designing features that prioritise clarity and trust - Translating real traveller pain points into practical solutions
Ian ensures RoomHawk is not just technically functional, but genuinely useful.
Samuel Olsson
Co-Founder, Head of Growth
Samuel brings over two decades of experience in digital growth, app marketing, and performance strategy. He has led growth across consumer and fintech products, scaling acquisition through SEO, paid media, App Store optimisation, and creative-led experimentation.
He has previously held leadership roles in growth and marketing, working with high-growth brands and scaling teams focused on measurable impact.
At RoomHawk, Samuel leads Growth. He focuses on:
- Product positioning and messaging - User acquisition and channel strategy - Conversion optimisation and analytics - Building scalable systems for awareness and retention
Samuel ensures RoomHawk does not just solve a real problem, but reaches travellers who need it most.
RoomHawk sits at the intersection of product clarity and growth discipline. Ian builds what travellers need. Samuel ensures it reaches them.
Join the RoomHawk Journey
RoomHawk is currently in beta testing, and we're working closely with our early users to deliver the best possible experience. Whether you're a professional commuting for work or a family planning a holiday, RoomHawk makes it easy to sleep better and travel smarter.
Ready to stop overpaying?
Start Tracking Your Hotel